Nikita Mishra
Aug 31, 2022

Running an agency in a bankrupt country: How Dentsu is coping amid Sri Lanka crisis

"We have a unique opportunity to flip this crisis into a golden opportunity", says Mohenesh Chamith Buthgumwa of Dentsu Sri Lanka, who talks to Campaign with the backdrop of the island nation’s worst economic crisis in 70 years.

(Photo: AP)

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

1 day ago

Coachella: The California music festival-turned ...

Reflecting on memory-making brand moments from 818 Tequila, Neutrogena, Pinterest and more as we head into Coachella weekend two.

1 day ago

Clicks, consent, and conscience: Marketing to the ...

With livestream restrictions and content filters rising, marketers are rethinking their strategies about connecting with the youth, while keeping trust and ethics front and center.

1 day ago

Bats, reels, and buys: The new IPL media mix

From creator collabs to AR chefs, IPL 2025 proves brands must chase relevance across memes, match breaks, and micro-moments—not just media buys.

1 day ago

Omnicom Media Group consolidates influencer ...

Creo to operate influencer capabilities across 40-plus markets select markets, while select markets like the UK will operate as OMGCreo.