Spikes Staff
Feb 22, 2024

Spikes Asia announces P&G Asia as the Advertiser of the Year 2024

Their second win since 2012, P&G are the only brand to achieve such a milestone in the history of the Awards.

Spikes Asia announces P&G Asia as the Advertiser of the Year 2024

Spikes Asia has announced the return of the prestigious Advertiser of the Year Award, honouring P&G Asia for 2024. The Award recognises a brand that has distinguished themselves through innovative marketing and embracing creative work produced by their agencies. The year 2024 marks P&G Asia's second win as the Advertiser of the Year at Spikes Asia, the first being in 2012, making it the only brand to achieve such a milestone in the history of the Awards.

The Advertiser of the Year Award will be presented to P&G Asia’s representative, Kainaz Gazder, senior vice president, Baby Care & chief marketing officer Asia Pacific, Middle East, Africa, at the Spikes Asia Awards ceremony taking place at the Swissôtel The Stamford on Thursday 14 March.

As one of the most awarded companies in the history of Spikes Asia, P&G Asia has delivered many groundbreaking creative campaigns, resulting in a total of 51 Spikes Awards over the past five editions—including three awards for effectiveness—across four markets and nine brands, such as Ariel, SK-II, Vicks and Whisper. Some of their award-winning work includes Whisper, a feminine care brand in India, launching a film titled ‘The Missing Chapter’ as part of its #KeepGirlsInSchool movement, taking home the Healthcare Grand Prix and Spikes across eight different awards at Spikes Asia 2023 and the Sustainable Development Goal Lions Grand Prix at Cannes Lions in 2022.

Equally, Ariel India’s ‘#Sharetheload’ campaign, exploring the impact of years of unequal distribution of chores on relationships, has seen countless iterations and has been regionally and internationally awarded, winning multiple Grands Prix at Spikes Asia and being ranked the world’s most effective campaign by WARC two years in a row in 2017 and 2018.

Speaking about the Award, Gazder said: “This is indeed a significant milestone for P&G. We have come a long way to establish our marketing excellence here in Asia. The Award has served as a testament to our commitment to forge meaningful connections with our consumers and, in doing so, deliver superior innovations to them. With this prestigious recognition, we are inspired to raise the bar higher, explore new horizons, push boundaries in the world of marketing and unlock creative expansion through the next reset.”

Jaime Ng, festival director, Spikes Asia, added: “We are proud to honour P&G Asia with this accolade for a second time in the history of Spikes Asia. Their creativity has sparked meaningful conversations to help drive change, evident in their flagship award-winning work. We look forward to honouring them at the Awards Ceremony in March.”

Further information can be found at the Spikes Asia website.

 

Source:
Campaign Asia

Related Articles

Just Published

5 hours ago

Texas governor’s office looks for agency partner to ...

Travel expenditures generated $9 billion in state and local taxes in 2023, according to the state.

6 hours ago

Google AI Max and SEO: What it means for brands and ...

Google’s AI Max for Search signals a shift in how information is found, used, and expected to perform—and is raising new challenges for marketers and brands alike.

6 hours ago

Monks owner S4 Capital reports 11.4% revenue drop ...

Latest results reveal uneven performance across regions, with Asia-Pacific facing challenges amid shifting client priorities and global cutbacks.

12 hours ago

Accenture to acquire Japanese digital firm Yumemi

The deal will bring Yumemi’s 400-strong team into Accenture Song.