![(L to R) Alison Weissbrot, editor-in-chief, Campaign US; Jon Cook, global CEO, VML. (Photo credit: Erica Berger)](https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2fJon-Cook-global-CEO-VML.jpg&h=570&w=855&q=100&v=20170226&c=1)
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In a candid conversation with Campaign US editor-in-chief Alison Weissbrot at Campaign Convene, Cook touched on how VML is improving its innovation tools despite pressures from WPP to become more efficient.
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