Advertising Media Technology
Shawn Lim
Nov 7, 2023

YouTube expands anti-ad blockers test: Good news for marketers?

Should marketers capitalise on the mass un-installments of ad blockers on YouTube as the platform expands a test to ban ad blockers?

(L-R) Niraj Nagpal, Vivek Ramachandran and Gordan Domlija

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

1 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

Former Dentsu APAC heads launch regional B2B marketing agency

2 Former Dentsu APAC heads launch regional B2B marketing agency

Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

3 Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

Hari Raya 2025: The APAC campaigns you need to see

4 Celebrate Hari Raya with these heartfelt and creative campaigns

Thai influencer walks out of KFC ad mid-set

5 Thai influencer walks out of KFC ad mid-set

VML & Ogilvy Japan names co-CEOs

6 VML & Ogilvy Japan names co-CEOs

Why so many are leaving adland to embark on 'solopreneurship'

7 Why so many are leaving adland to embark on 'solopreneurship'

Too old for the party, too young to leave—the paradox of middle age in advertising

8 Too old for the party, too young to leave—the paradox of middle age in advertising

Meta's APAC chief Dan Neary steps down after more than a decade

9 Meta's APAC chief Dan Neary steps down after more than a decade

Unilever uses digital twins to accelerate content creation

10 Unilever uses digital twins to accelerate content creation

Related Articles

YouTube tests new countdown timer to prevent ad-blocker usage
Aug 14, 2023
Staff Reporters

YouTube tests new countdown timer to prevent ...

YouTube's ad revenue for APAC grows by 9% in Q4 2024
Feb 5, 2025
Lucy Shelley

YouTube's ad revenue for APAC grows by 9% in Q4 2024

Facebook, YouTube most popular social media platforms for product discovery: report
Feb 19, 2025
Joseph Arthur

Facebook, YouTube most popular social media ...

YouTube’s dominance and other podcast trends to watch for in 2025
Jan 5, 2025
Josh Morphew

YouTube’s dominance and other podcast trends to ...

Just Published

Why are the majority of AI assistants female?
1 hour ago
Emma Thumann

Why are the majority of AI assistants female?

Meghan Joyce, CEO and co-founder of Duckbill, explores the historical, scientific and technological reasons behind the feminine voices of AI assistants.

AB InBev moves beyond sponsorships—betting big on owned festivals
1 hour ago
Vinita Bhatia

AB InBev moves beyond sponsorships—betting big on ...

Globally, AB InBev invested $7.2 billion in sales and marketing in 2024, focusing on strengthening its mega brands and building brand equity in high-growth markets like India.

AKQA co-founder Tom Bedecarré dies, aged 69
1 hour ago
Beau Jackson

AKQA co-founder Tom Bedecarré dies, aged 69

'Silicon Valley’s favourite ad man' is honoured by friends and colleagues.

LinkedIn picks network for $97 million global media account
1 hour ago
Beau Jackson

LinkedIn picks network for $97 million global media ...

The appointment follows a closed process across several global markets.