Rahul Sachitanand
Dec 9, 2019

Youtube reigns in video-obsessed Hong Kong despite Netflix surge: OMG

TOP OF THE CHARTS: Despite a surge in OTT viewership, the Google-owned video platform remains a top favourite with Hong Kong viewers.

Youtube reigns in video-obsessed Hong Kong despite Netflix surge: OMG

In an increasingly competitive and crowded market, people are consuming significantly more video, across all platforms and age groups, according to the latest findngs from the Omnicom Media Group's Hong Video Content Viewing Landscape Wave 4.


Most free TV platforms are seeing sharp growth in viewership:


There's a divergence in viewership between TVB and viuTV:


Young viewers are driving Now TV and Cable TV numbers:


Netflix is eating into YouTube's dominant share:


But, viewership diverges based on age:


YouTube is yet streets ahead of the competition:


But OTT platform are catching up, fast:


Even as Facebook and Instagram see exploding video viewership:

This article is filed under...
Top of the Charts: Highlights of recent and relevant research


 

Source:
Campaign Asia

Related Articles

Just Published

11 hours ago

Why Thailand is a shining example of LGBTQIA+ brand ...

In a year marked by global uncertainty for LGBTQIA+ rights, Thailand’s vibrant Pride celebrations and evolving brand partnerships offer a blueprint for authentic inclusion in Asia.

11 hours ago

Under Armour appoints OMD as media AOR in APAC

The $40 million APAC media win consolidates the agency's global partnership with Under Armour, adding to its existing remits in North America and the EMEA.

12 hours ago

2025 Cannes Contenders: David Guerrero handpicks ...

Kicking off this year’s Cannes Contenders series is a selection from David Guerrero, creative chairman of BBDO Guerrero.

13 hours ago

Meta aims to fully automate ad creation with AI by 2026

The parent company of Facebook and Instagram plans to let advertisers generate complete, AI-crafted ads with just a product image and budget, automating the entire campaign process across its platforms.