In an increasingly competitive and crowded market, people are consuming significantly more video, across all platforms and age groups, according to the latest findngs from the Omnicom Media Group's Hong Video Content Viewing Landscape Wave 4.
Most free TV platforms are seeing sharp growth in viewership:
There's a divergence in viewership between TVB and viuTV:
Young viewers are driving Now TV and Cable TV numbers:
Netflix is eating into YouTube's dominant share:
But, viewership diverges based on age:
YouTube is yet streets ahead of the competition:
But OTT platform are catching up, fast:
Even as Facebook and Instagram see exploding video viewership:
|
This article is filed under... Top of the Charts: Highlights of recent and relevant research |
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.png&h=268&w=401&q=100&v=20250320&c=1)
.png&h=268&w=401&q=100&v=20250320&c=1)