Benjamin Li
May 6, 2010

ZenithOptimedia lands Beijing Tourism Bureau's domestic media account

BEIJING - ZenithOptimedia Beijing, together with domestic marketing agency Trends, has been appointed to the Beijing Tourism Bureau's (BTB) 2010 full-service marketing account.

ZenithOptimedia lands Beijing Tourism Bureau's domestic media account
The full-service pitch took place in February. Y&R and Dentsu also participated.

Dentsu has won the BTB’s marketing account for the international market.

The news marks the first time the BTB will pay agencies on a monthly basis. BTB expects to enhance its domestic marketing level and build a clear and unique image for Beijing Tourism in a scientific and systematic way step-by-step.

BTB has conducted its marketing in-house in the past. A source indicated that the China Tourism Bureau's appointment of Mindshare influenced them to appoint an international agency.

Derek Kwok, MD of Zenithmedia China, said: “China is the hotspot in the world right now, and Beijing has the most tourism landmarks and historic attractions in the country, although it’s already a popular tourist destination, we still need to help BTB boost their annual target for tourism growth through a nation-wide marketing push.”

Source:
Campaign China

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