Dec 10, 2013
'Fast-track Asia' to lead world adspend growth: ZenithOptimedia
'Fast-track Asia', made up of China, India, Indonesia, Malaysia, Pakistan, Taiwan, Thailand and Vietnam, is set to lead world adspend growth over the next three years, with average annual growth of 11.2 per cent, according to ZenithOptimedia's latest Advertising Expenditure Forecast. Meanwhile, mobile is now the main driver of global adspend growth and will contribute 36 per cent of all additional spending over the next three years. Additional highlights of the forecast appear below.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
Just Published
.jpg&h=268&w=401&q=100&v=20170226&c=1)
1 day ago
BYD closes 2024 on top, but can it sustain its EV ...
BRAND HEALTH CHECK: After outpacing Tesla and smashing 2024 sales records, BYD faces its toughest road yet. With 45% EU tariffs and a locked-out U.S. market, can the EV giant supercharge global ambitions or stall under trade barriers?
1 day ago
Move and win roundup: Week of January 2, 2025
As 2025 kicks off, Campaign rounds up the first major people moves and business wins of the year. From leadership exits to new creative wins, catch all the latest updates in January's first edition.
PROMOTED
1 day ago
Spotlight on the 2024 Amazon Ads Partner Awards
As we celebrate the winners and finalists of these now-global awards, we look at how they began, what they stand for, and why they’re important.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
1 day ago
What's in, what's out: Marketing trends you need to ...
OUTLOOK 2025: A clear, concise and constantly updated guide for industry trends and predictions—all in one place. Check back often for the freshest updates.