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May 6, 2010
Five things you need to know about: Marketing to mothers in China
In anticipation of Mother's Day on 9 May, Kunal Sinha, executive director of discovery at Ogilvy & Mather Greater China, shares key findings from 'Mum's the Word', Ogilvy's in-depth qualitative and quantitative exploration into the current mindset of the modern mother in China.
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