Staff Reporters
Sep 14, 2023

The CMO's MO: Cigna Healthcare's Larisa Beckhouse on why AI's clinical trials continue

With healthcare under the microscope in a post-pandemic world, marketers face new pressures to evolve and innovate. But with data and diligence it's all possible, shares Cigna Healthcare's APAC CMO.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

2 hours ago

M&C Saatchi reveals AI tool that measures brands' ...

The agency group rebranded on a global level last December.

2 hours ago

How pharma-backed websites are easing doctors’ ...

Pharma struggles to engage healthcare professionals online. Here's how AI could transform the user experience.

2 hours ago

Mark Read: 'AI will unlock adland's productivity ...

AI to 'touch' every corner of WPP, says Read, as Google touts UK investment.

2 hours ago

Nearly 70% of ‘parents’ targeted by ads don’t have kids

The accuracy of socio-demographic targeting in digital advertising has been called into question, with a report revealing a disconnect between targeting assumptions and actual audience composition.