Purpose-driven ads have increasingly become the norm, but what does a specific humour category mean for the ad landscape?
Why Subscribe?
or call +852 2122 5222
or email [email protected]
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=268&w=401&q=100&v=20170226&c=1)
But industry bodies call for regulatory certainty and reform of education and skills.
One in three (31%) people do not think their employer is being open and honest in their communications with them, according to a new report by the Institute of Internal Communication.
This was one of the key findings that Kantar shared while launching the fourth edition of its ‘Creative Effectiveness Awards’ for India.
PMW spoke to experts on how this social media platform provides gen Z with an exciting new format and a sense of community and how brands can leverage this power.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpeg&h=268&w=401&q=100&v=20170226&c=1)