PubMatic launches PMP in Indonesia

Publisher-focused SSP PubMatic has launched a programmatic guaranteed marketplace in Indonesia.

Offering rich media solutions and premium inventory, the marketplace will provide advertisers with access to tools such as interscrollers, expandables and skins across both mobile and desktop, according to PubMatic.

Indonesian publishers Kapanlagi Youniverse, Kompas Gramedia, IDNTIMES, Tempo, Viva and KASKUS Networks are already signed on as partners, offering brand safe, trusted environments at scale, the company said.

Jason Barnes, PubMatic APAC chief revenue officer, said the move comes as advertisers in Indonesia increasingly shift their budgets to programmatic channels, increasing the demand for high-impact, engaging formats.

“Our goal is to enable digital publishers to take hold of this opportunity and better monetise their advertising inventory, while providing brands like Unilever with innovative and high-impact programmatic solutions,” he added.  

Larry Asalim, Mindshare digital associate partner, said PubMatic’s new marketplace is solving several longstanding issues in Indonesia, namely “a lack of rich-media inventory locally available in a trusted premium publisher marketplace”.

“Secondly, they experienced a lack of technical support when troubleshooting PMPs [private marketplaces] and had issues with discrepancies,” he said. “Lastly, scale was an issue, as they had no guarantees on securing the necessary volumes of impressions. We are excited about PubMatic’s rich media marketplace and their premium publisher partners, as it solves all these challenges.”